The organic strength behind a family-run business
- PART 2 -
Everyone knows that when it comes to a brand, it’s about more than just a snappy logo or high marketing budget or even fantastic product – it’s about the backstory; where the owners have come from, their values and their vision for the company.
You may have come to expect more from a family-owned business, such as a stronger customer focus, increased friendliness and approachability, or even trust. It’s easier to expect more when you’re communicating directly to, in many cases, the face of the business.
When you put your brand in the hands of a family-owned business, you’re putting it in the hands of someone who understand what it’s like to put time, savings and energy into creating a successful business, and like you, genuinely cares about your company’s success.
Family-owned businesses have that secret ingredient that just works.
There’s something really genuine and authentic about a family brand. Like in the case of TNM Creative Media, owners can talk and discuss matters more openly, disagree more freely (and without the workplace politics!), and always find a way to resolve conflict and get things done.
There’s also a stronger commitment and unification in leadership, and at the core of the business is a shared vision and identity. That dedication that the owners already have within their family unit is organically extended into the business which is very hard to find, much less replicate. The company’s vision is as consistent as it is cohesive, which opens up more opportunities for the business to develop and succeed.
It’s versatile and adaptable.
Dependable.
Quick on its feet.
It can establish, maintain and elevate a sense of business stability in the organisation, and even create a culture in which staff feel like they are a part of that family. That they’re valued and appreciated.
Some of the most successful global brands of our time – IKEA, Ford and Walmart, for example – all began as a small family-owned company and grew to the powerhouses they are today.
The bottom line is that there is so much more to business than the bottom line.
A family-owned business can offer a holistic experience that may be lacking in larger companies. TNM and businesses like it can fill in some of those gaps – in friendliness, accountability, passion, drive – and so much more.
A family-owned business may have that secret sauce or flare you’ve been looking for.
